Resource http://resourcemagonline.com Photo. Video. Lifestyle. Fri, 22 Jun 2018 17:58:10 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 48072327 Tinder Owner Buys Controlling Stake In Anti-Tinder, Increasing Dating Dominance http://resourcemagonline.com/2018/06/tinder-owner-buys-controlling-stake-in-anti-tinder-increasing-dating-dominance/91117/ http://resourcemagonline.com/2018/06/tinder-owner-buys-controlling-stake-in-anti-tinder-increasing-dating-dominance/91117/#respond Fri, 22 Jun 2018 17:58:10 +0000 http://resourcemagonline.com/?p=91117 Hinge is a dating app which bills itself as different from all other dating apps. In contrast to the swipe left, swipe right mentality of Tinder and others, Hinge asks members to answer questions about themselves and create personalized profiles. “Thoughtful Dating For Thoughtful People,” its slogan reads. Now, after news that Match Group has […]

The post Tinder Owner Buys Controlling Stake In Anti-Tinder, Increasing Dating Dominance appeared first on Resource.

]]>

Hinge is a dating app which bills itself as different from all other dating apps. In contrast to the swipe left, swipe right mentality of Tinder and others, Hinge asks members to answer questions about themselves and create personalized profiles. “Thoughtful Dating For Thoughtful People,” its slogan reads.

Now, after news that Match Group has purchased a controlling 51% stake in Hinge, it appears competitors have become friendly foes. “We are excited to welcome Hinge to Match Group and leverage our extensive experience to enable them to become a major player in the relationship space,” a prepared statement from Match Group CEO Mandy Ginsburg read.

And extensive it is—Match Group currently operates all but a few of the most well-known dating apps, including: Tinder, Match, PlentyOfFish, OkCupid, OurTime, Meetic, and Pairs. They describe this varied ownership as “provid[ing] tailored products to meet the varying preferences of our users.”  

Some of Match Groups’ offerings.

Hinge has become a big name in dating, particularly amongst “urban, educated millennial women,” Ms. Ginsburg said, nothing upwards of 400% growth since a redesign which saw them ditching the ‘swipe’ feature. Their CEO, Justin McLeod, attributes this to the apps’ cultivation of a culture of “thoughtful dating” for millennials seeking “meaningful, lasting connections.”

The move comes mere months after Facebook announced they, too, would be entering the dating scene, utilizing their ‘Events’ and ‘Groups’ to better facilitate real-world meetings. In a statement reminiscent of Hinge’s own mission statements, Zuckerberg told developers the features will “be for building real, long-term relationships—not just hookups.” Match Group’s stock dropped 17% at the time of the announcement.

Let the arms digital dating arms race begin. 

 

The post Tinder Owner Buys Controlling Stake In Anti-Tinder, Increasing Dating Dominance appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/tinder-owner-buys-controlling-stake-in-anti-tinder-increasing-dating-dominance/91117/feed/ 0 91117
News Outlets Spar Over the Veracity of Time’s Latest Cover Photo http://resourcemagonline.com/2018/06/news-outlets-spar-over-the-veracity-of-times-latest-cover-photo/91105/ http://resourcemagonline.com/2018/06/news-outlets-spar-over-the-veracity-of-times-latest-cover-photo/91105/#respond Fri, 22 Jun 2018 16:45:35 +0000 http://resourcemagonline.com/?p=91105 Time Magazine’s latest issue is attracting attention for its eye-catching and heart-wrenching cover. On a blood red background, and with the title “Welcome to America,” President Trump is seen standing over, and looking down upon, a crying 2-year-old girl. The girl, a cut out from an iconic image taken by Getty’s John Moore, is one […]

The post News Outlets Spar Over the Veracity of Time’s Latest Cover Photo appeared first on Resource.

]]>

Time Magazine’s latest issue is attracting attention for its eye-catching and heart-wrenching cover. On a blood red background, and with the title “Welcome to America,” President Trump is seen standing over, and looking down upon, a crying 2-year-old girl. The girl, a cut out from an iconic image taken by Getty’s John Moore, is one of thousands of so-called “illegal immigrants” being detained by ICE agents across the country.

via Time

However, some commentators—most notably an Op-Ed on Breitbartare accusing Time of being disingenuous with their imagery. The complaint is that the child, whose likeness is being used to allude to the much-reported forced separation of immigrant children from their parents, was never actually separated from her mother.

A border patrol officer involved in the incident, Carlo Ruiz, described the events of that night:

“We asked [the mother] to set the kid down in front of her, not away from her, she was right in front of her…So we can properly search the mother…So the kid immediately started crying as she set her down. I personally went up to the mother and asked her ‘Are you doing OK? Is the kid OK?’ and she said, ‘Yes. She’s tired and thirsty. It’s 11 o’clock at night.'”

The crying, he says, was due to a brief separation from her mother—in order for the mother to be searched—and not a forced parting. Breitbart responded by describing the image as “Fake News.”

MCALLEN, TX – JUNE 12: A two-year-old Honduran asylum seeker cries as her mother is searched and detained near the U.S.-Mexico border on June 12, 2018 in McAllen, Texas. The asylum seekers had rafted across the Rio Grande from Mexico and were detained by U.S. Border Patrol agents before being sent to a processing center for possible separation. Customs and Border Protection (CBP) is executing the Trump administration’s “zero tolerance” policy towards undocumented immigrants. U.S. Attorney General Jeff Sessions also said that domestic and gang violence in immigrants’ country of origin would no longer qualify them for political asylum status. (Photo by John Moore/Getty Images)

Meanwhile the photographer, John Moore—who spent over nine hours riding along the border and witnessing the capture of numerous immigrant families—told the Washington Post a few days earlier that he didn’t “know what the truth is,” concerning what happened to the girl and her mother after that night, saying he “fear[ed] they were split up.”

That story has now been updated to reflect the fact the two were not separated in the image’s aftermath.

screenshot WaPo

On a more bittersweet note, the girl’s father told TheDailyMail from Honduras that he had not been in contact with the girl or her mother, but was happy to learn from the viral image that they were safe. His response to the picture, as you could image, was unique:

“’You can imagine how I felt when I saw that photo of my daughter. It broke my heart. It’s difficult as a father to see that, but I know now that they are not in danger. They are safer now than when they were making that journey to the border.’”

He also told the newspaper that his wife and daughter “were never separated” and are currently being detained in Texas. They had gone to America—against his wishes—he said, “to experience ‘The American Dream.’”

The post News Outlets Spar Over the Veracity of Time’s Latest Cover Photo appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/news-outlets-spar-over-the-veracity-of-times-latest-cover-photo/91105/feed/ 0 91105
Facebook Is Trying Desperately to Poach Social Media Stars from Youtube—But Some People Think That’s Not Going To Happen http://resourcemagonline.com/2018/06/facebook-is-trying-desperately-to-poach-social-media-stars-from-youtube/91032/ http://resourcemagonline.com/2018/06/facebook-is-trying-desperately-to-poach-social-media-stars-from-youtube/91032/#respond Fri, 22 Jun 2018 15:06:31 +0000 http://resourcemagonline.com/?p=91032 Facebook is trying to increase its edge over Google-owned streaming site Youtube by expanding the variety of content available for viewing on its Facebook Watch feature. The announcement follows the news that Instagram, an app purchased by Facebook several years ago, will now feature long-form videos on its platform—an update that went live yesterday. While […]

The post Facebook Is Trying Desperately to Poach Social Media Stars from Youtube—But Some People Think That’s Not Going To Happen appeared first on Resource.

]]>

Facebook is trying to increase its edge over Google-owned streaming site Youtube by expanding the variety of content available for viewing on its Facebook Watch feature. The announcement follows the news that Instagram, an app purchased by Facebook several years ago, will now feature long-form videos on its platform—an update that went live yesterday.

While Facebook Watch has traditionally been the purview of episodic-style content, including documentary series, news installments, and comedy, the upgraded version will provide more wiggle room for content creators to produce one-off videos, and also introduces other features that could be desirable to the social media stars that the social network wishes to attract. Some of these new additions include:

“allowing fans to subscribe to their video content and the ability to create polls and quizzes on live and on demand video. It also added a gamification option to allow people create their own trivia-style shows.”

It is unclear whether or not these efforts will actually give Facebook a significant leg up in the game, as Youtube is already a well-established video site that Internet-goers are accustomed to using to satisfy their streaming needs.

An anonymous insider with contacts at both Google and Facebook has weighed in on the territorial battle, he muses that:

[Google] isn’t worried about Facebook’s foray into video because it’s hard to change consumer behavior. People are used to going to Facebook for social media posts and catching up on what friends and family are doing – and they’re not thinking of it as a to-go place for video.

Facebook’s foray into video is only the latest in a string of PR efforts on the part of the company to ameliorate the site’s waning popularity. Whether or not the attempts will prove successful, only God can judge.

The post Facebook Is Trying Desperately to Poach Social Media Stars from Youtube—But Some People Think That’s Not Going To Happen appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/facebook-is-trying-desperately-to-poach-social-media-stars-from-youtube/91032/feed/ 0 91032
Despite The Warnings Of One Government Official, Russian Women Have Been Using Tinder To Meet Non-Russian Men At The World Cup http://resourcemagonline.com/2018/06/despite-the-warnings-of-one-government-official-russian-women-have-been-using-tinder-to-meet-non-russian-men-at-the-world-cup/91048/ http://resourcemagonline.com/2018/06/despite-the-warnings-of-one-government-official-russian-women-have-been-using-tinder-to-meet-non-russian-men-at-the-world-cup/91048/#respond Thu, 21 Jun 2018 19:00:19 +0000 http://resourcemagonline.com/?p=91048 Last week, Russian lawmaker Tamara Pletnyova implored local women to remain chaste and to avoid copulating with the tourists arriving in droves for the 2018 World Cup. Wary of a repeat of the last Olympic Games hosted in Russia, when Russian women were allegedly left behind to care for children that had been conceived with […]

The post Despite The Warnings Of One Government Official, Russian Women Have Been Using Tinder To Meet Non-Russian Men At The World Cup appeared first on Resource.

]]>

Last week, Russian lawmaker Tamara Pletnyova implored local women to remain chaste and to avoid copulating with the tourists arriving in droves for the 2018 World Cup. Wary of a repeat of the last Olympic Games hosted in Russia, when Russian women were allegedly left behind to care for children that had been conceived with foreign men, Pletnyova urged the importance of not repeating this mistake. She said:

“These children will later suffer and have suffered in the Soviet era. We should be giving birth to our own children. I’m not a nationalist, but still.”

Critics emphasized the racial undertones in the legislator’s pleas, as well as the fact that the situation is a far-cry from what took place at the Olympic Games of 1980, when the country was still known as the USSR and women did not yet have access to birth control.

Ms. Pletnyova, via RadioFreeEurope

Regardless of Pletnyova’s intent, it has become clear that Russians have not exactly been heeding her advice, as activity on the dating/hook-up app Tinder has increased elevenfold since the onset of the Cup. According to a Moscow Times report,

One of Russia’s four biggest mobile phone operators, MTS…saw an 11-fold increase in match-day Tinder use among long-term customers near stadiums and fan zones in Moscow, St. Petersburg and Saransk… Tele2, meanwhile, saw the popularity of the app increase 3.5 times, compared to the pre-World Cup average.

This type of traffic surge is not at all uncommon for internationally-attended events such as the World Cup. The 2018 Pyeongchang Winter Olympics in South Korea, for example, saw Tinder use skyrocket by 350% as a result of tourists trying to connect with locals in the area.

In other words, the lawmaker can warn all she desires—the heart wants what it wants.

The post Despite The Warnings Of One Government Official, Russian Women Have Been Using Tinder To Meet Non-Russian Men At The World Cup appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/despite-the-warnings-of-one-government-official-russian-women-have-been-using-tinder-to-meet-non-russian-men-at-the-world-cup/91048/feed/ 0 91048
Snapchat Announces Upcoming Docuseries About Some Very Familiar Characters http://resourcemagonline.com/2018/06/snapchat-announces-upcoming-release-of-its-first-docuseries-leading-us-to-wonder-if-theres-anywhere-you-cant-watch-tv-these-days/91041/ http://resourcemagonline.com/2018/06/snapchat-announces-upcoming-release-of-its-first-docuseries-leading-us-to-wonder-if-theres-anywhere-you-cant-watch-tv-these-days/91041/#respond Thu, 21 Jun 2018 17:00:58 +0000 http://resourcemagonline.com/?p=91041 As if we didn’t already have enough options in terms of platforms on which to stream inane reality TV shows, Snapchat has recently announced that it, too, will be launching its first “docuseries” on the familiar yellow-and-white image sharing app. While Snapchat has featured stories from various media outlets on its Discover feature for years […]

The post Snapchat Announces Upcoming Docuseries About Some Very Familiar Characters appeared first on Resource.

]]>

As if we didn’t already have enough options in terms of platforms on which to stream inane reality TV shows, Snapchat has recently announced that it, too, will be launching its first “docuseries” on the familiar yellow-and-white image sharing app.

While Snapchat has featured stories from various media outlets on its Discover feature for years now, the new short-form video series will constitute a slightly different form of entertainment. Snapchat’s first foray into documentary-style episodic content will be entitled Endless Summer. Each episode will be an average of three to five minutes long, and will focus on documenting the surely-fascinating lives of Laguna Beach-based vloggers Summer Mckeen and Dylan Jordan.

If the concept sounds slightly familiar, it may be because Snapchat has partnered up with Bunim-Murray productions, the same team responsible for hit California reality shows The Real World, The Simple Life and Keeping up with the Kardashians.

Snapchat’s head of original programming, Sean Mills, is openly enthusiastic about the new venture, saying

“We’re happy to work with people who are incredible storytellers. And rooted in the mobile experience, and really leaders in that perspective.”

Mills also had this to say on the thought process behind the development of new content, elaborating that

“We think about what the native behaviors are today and how they engage with their friends every day on the app… There’s constant communication in how you follow friends’ stories and how you chat with them.”

There’s also a secret ingredient behind the new series that might make it more enticing to many would-be viewers: the addition of augmented reality features that will

[place] a viewer’s face into a background that matches the series and [provide] a portal that lets the viewer “enter” the world by walking up and going through it.

I don’t know how interesting another reality show about the lives of the rich and beautiful in LA sounds, but honestly the AR aspect could be pretty cool.

The post Snapchat Announces Upcoming Docuseries About Some Very Familiar Characters appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/snapchat-announces-upcoming-release-of-its-first-docuseries-leading-us-to-wonder-if-theres-anywhere-you-cant-watch-tv-these-days/91041/feed/ 0 91041
Images of Instagram’s “Time Well Spent” Feature Surface Online http://resourcemagonline.com/2018/06/images-of-instagrams-time-well-spent-feature-surface-online/91040/ http://resourcemagonline.com/2018/06/images-of-instagrams-time-well-spent-feature-surface-online/91040/#respond Thu, 21 Jun 2018 13:15:22 +0000 http://resourcemagonline.com/?p=91040 The world is on Instagram and the world has trouble pulling away from it. And Instagram knows this—the company is well aware it has created an uber-addictive experience. So instead of waiting around for angry mob of people with pitchforks and torches to form, they are pledging to help fight that addiction.  A few weeks […]

The post Images of Instagram’s “Time Well Spent” Feature Surface Online appeared first on Resource.

]]>

The world is on Instagram and the world has trouble pulling away from it. And Instagram knows this—the company is well aware it has created an uber-addictive experience. So instead of waiting around for angry mob of people with pitchforks and torches to form, they are pledging to help fight that addiction. 

A few weeks ago, it was reported that a new feature, “usage insights,” would help users manage the amount of time they spent on the app. Kevin Systrom confirmed the story by TechCrunch, tweeting: 

“It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”

The feature has yet to be revealed, but over at TechCrunch, they got an inside scoop on the interface from Jane Manchun Wong, who found images of the forthcoming addition by digging through Android APK code.

As you can see, it will count the minutes you spend on the app, as well as allow you to set a daily time limit in order to keep things from getting out of hand. However—from what we can tell—when that time limit is reached, you aren’t cut out of the app completely, but instead sent a reminder. Perhaps the option to be locked out might be what it ultimately leads to—we can only wait and see.

It should be noted that Instagram didn’t *officially* have anything to do with these screenshots. Also, things could still change drastically before the feature launches. That being said, the aesthetic of the feature fits right into Instagram’s current layout, and the screenshots confirm what was reported previously—so it’s likely to be pretty close.

The post Images of Instagram’s “Time Well Spent” Feature Surface Online appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/images-of-instagrams-time-well-spent-feature-surface-online/91040/feed/ 0 91040
Judge Suggests Twitter’s Branding May Be Fraudulent http://resourcemagonline.com/2018/06/judge-suggests-twitters-branding-may-be-fraudulent/91025/ http://resourcemagonline.com/2018/06/judge-suggests-twitters-branding-may-be-fraudulent/91025/#respond Wed, 20 Jun 2018 19:00:36 +0000 http://resourcemagonline.com/?p=91025 “Don’t Be Evil,” “Broadcast Yourself,” “Share The World’s Moments”: these are just a sampling of the tech world’s most well-known corporate catchphrases, bringing to mind smiles, rainbows, and furry rabbits. But—slowly—these glosses on the business of software are fading away, in some cases more optionally than others. Next on the chopping block appears to be […]

The post Judge Suggests Twitter’s Branding May Be Fraudulent appeared first on Resource.

]]>

“Don’t Be Evil,” “Broadcast Yourself,” “Share The World’s Moments”: these are just a sampling of the tech world’s most well-known corporate catchphrases, bringing to mind smiles, rainbows, and furry rabbits. But—slowly—these glosses on the business of software are fading away, in some cases more optionally than others.

Next on the chopping block appears to be Twitter, after a judge ruled last week that the site’s penchant for suspending accounts “at any time, for any reason or for no reason,” may leave the company—which calls itself a platform for free speech—open to charges of fraudulence. Speech, the judge implied, is in fact much less “free” on Twitter than the company would have users believe.

The issue found itself in the courts after Jared Taylor, founder of the New Century Foundation— an organization the SPLC describes asa self-styled think tank that promotes pseudo-scientific studies and research that purport to show the inferiority of blacks to whites”—sued the internet giant for violating his free speech rights after he was banned from the platform. While his claims of free speech were rejected outright, the case wasn’t dismissed, for the aforementioned possibility of fraudulent branding.

In recent months, some of the largest tech players have undergone slogan changes to rein in the linguistic excesses of a more optimistic time: Google eschewed “Don’t Be Evil” for the tamer “Do The Right Thing,” while Facebook pivoted from “Making The World More Open” to “Give People The Power To Build Community And Bring The World Closer Together.”

Google’s motto from a simpler time

Twitter’s own self-description was made clear in 2012 by then-general manager Tony Wang when he called the platform “the free speech wing of the free speech party.” At the time—and this was before Twitter began suspending personalities such as Milo Yiannopoulos and Azealia Banks—Wang declared the site “remain[s] neutral as to the content” posted on it.

As more and more tech giants grapple with their newly understood social import, as well as the effects that negative public perceptions have on their bottom line, we’re likely to see increased self-regulation, as the case of Twitter has made clear. The question is whether they can revamp their branding quick enough—from naive optimists to responsible stakeholders—to keep up. If not, Mr. Taylor may have just exposed a potential legal weakness for them all.

The post Judge Suggests Twitter’s Branding May Be Fraudulent appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/judge-suggests-twitters-branding-may-be-fraudulent/91025/feed/ 0 91025
The Difference Between Content Creators and Influencers, Explained http://resourcemagonline.com/2018/06/the-differences-between-content-creators-and-influencers-explained/90967/ http://resourcemagonline.com/2018/06/the-differences-between-content-creators-and-influencers-explained/90967/#respond Wed, 20 Jun 2018 16:00:36 +0000 http://resourcemagonline.com/?p=90967 Content creator, influencer, deoxyribonucleic acid: these are just a few of the newfangled terms being thrown around willy-nilly with these days by marketers and sane folks alike. There comes a point, however, at which we must take a step back and ask what exactly it all means. So in the spirit of clarity, here’s how […]

The post The Difference Between Content Creators and Influencers, Explained appeared first on Resource.

]]>

Content creator, influencer, deoxyribonucleic acid: these are just a few of the newfangled terms being thrown around willy-nilly with these days by marketers and sane folks alike. There comes a point, however, at which we must take a step back and ask what exactly it all means.

So in the spirit of clarity, here’s how to tell whether you are an Influencer, a Content Creator, or neither. And as for the skeptics who feel the distinction is meaningless, keep in mind that the Influencer industry is expected to swell to $5-10 billion a year by 2023. Whether you’re going to be on the buying or selling side of the equation, it’s important to get your terms right.

Influencers

Let’s start with “celebrity,” a familiar term. It’s a good place to begin because it is probably the term most similar to, and frequently confused with, Influencer. And it makes sense: the two terms share many similarities, the most notable being they are people who are widely known. Yet despite their apparent commonalities, the two differ widely in a few ways, particularly medium, affect, and impact. Though the categories are somewhat interrelated, it’s useful to split them up to get at the core of what it means to be an Influencer.

A good ol’ fashioned celeb.

Medium-

SimplyMeasured (an analytics firm) quotes one executive as defining Influencers as stars who are “self built…using social media.” Celebrities, meanwhile, are stars whose platforms were built “by traditional channels.” In other words, influencers become famous by marketing themselves on social media, while celebrities become famous by being marketed by others through film, TV, and the like.

Thus an Influencer is seen as a self-made star, using digital platforms to craft their own PR and entrance into the public consciousness, a job once performed by marketing departments and others.

Affect-

While celebrities, despite their fame, often remain elusive in the eyes of others (hence the need for People magazine to “expose” their lives), Influencers do just the opposite. When an Influencer becomes a household name, it is often because they have created a connection with their audience which makes the latter feel like they “know” the influencer. For instance, look at the guerrilla filming style of the vlogs of Casey Neistat and the Paul brothers—it’s like you’re right there beside them—and the corresponding mania of their fans.

It’s not surprising, then, that a Twitter study from 2016 found people put about as much trust in their favorite influencers’ opinions on products as they do in their friends’ or neighbors’. Given that our consumption patterns dictate much of our lives, this is a big deal; could you imagine asking Andy Warhol what brand of tube socks to buy? For better or for worse, influencers are capable of not just gaining others’ attention—like celebrities—but directing it where they wish, as well.

Impact-

Combining the self-marketing prowess and global reach that is social media stardom, along with the “credibility,”—as one marketer put it—of appearing to be your real self at all times, Influencers have proven to be highly effective marketers, even if they’d rather not admit it.

For instance, blogger Ruth Crilly told BusinessInsider that being described as an Influencer “goes against everything” she stands for, as it implies her followers are “sheep.” Yet for all the hand wringing, Influencers have been marketing’s golden goose: a 2016 study found 94% of marketers regarded their work with influencers to be “effective,” declaring they were prepared to double their budgets for the next year. As one consulting firm wrote, “Despite their lower follower numbers [Influencers] may be able to offer a better ROI (return on investment).”

The always-candid Neistat.

And one more thing: Micro vs. Macro

In addition to the umbrella term Influencer, there is a division between Micro- and Macro-Influencers. Macro-Influencers are the kinds of characters you typically think of when you hear the term Social Media Influencer: Dan Bilzerian, Philip DeFranco, The Fat Jewish. These are social media stars with large audiences comprised of many different cultural subsets. While their words are heard by many, they aren’t typically authoritative in any one subject.

In contrast, Micro-Influencers typically have under 100k followers, but are “seen as passionate authorities in their areas of influence.” Though less broadly popular than Macro-Influencers, they have more clout in their specified arena, with studies showing they have an incredible impact on others’ purchasing decisions. They’re not household names, but for those who do know them, their words carry weight; it’s less like asking Andy Warhol for sock recommendations than it is asking Tinker Hatfield which sneakers to buy.

Content Creators

I began this post by focusing on Influencers—and leaving Content Creators for later—for good reason. The fact is, the two categories—much like Influencers and Celebrities—often bleed into one another; when a Content Creator’s work is widely recognized, they typically gain Influence (a la Casey Neistat or Liza Koshy), while an Influencer can often use their spotlight to begin showcasing works they have created. Meanwhile, vloggers like Philip DeFranco—who, while they appear to be speaking freely, in fact spend hours editing their videos—blur the line between the two. But in the words of one content creator, Jesse Ingalls, the difference is this: “content creators are artists.”

At first glance a rather vague statement, Jesse’s definition really breaks down into two facts which separate Content Creators from their Influencer brethren: their history and the measure of their success. While it’s good to keep in mind that these are soft boundaries, not hard and fast rules, the differences can be crucial in communicating what it is you (the Creator or Influencer) can offer, or what you (the marketer or company) are looking to hire.

Meta-creation at its finest

History-

You could argue that Content Creators have been around since the dawn of human culture. Whether it’s crude drawings on a cave wall, or mosaics made from smashed pottery, content has always been in production.

What’s important here is that a Content Creator is not reliant on a particular platform. While an Influencer may have clout on Twitter but lack it on Instagram, a Content Creator makes content regardless of platform, while perhaps tweaking it for distribution on any specific platform. The term implies the possession of a creative tool set, regardless of form, content, platform, or purpose.

Measure of Success-

Unlike an Influencer, whose power is directly correlated to the amount of ears they have at their disposal, a Content Creator may prove hugely valuable to a brand despite having little prior engagement. Testing a content creator’s quality, Ingalls writes, “doesn’t concern audience size…because art doesn’t work that way.”

While Influencers tend to be wiz’s at self-marketing, Content Creators are not necessarily as skilled in that arena. They have the tools and know-how to create something great for a brand, for example, but they may not have a brand themselves. Thus, unlike Influencers, you can’t always find the most effective creators for the job simply by following the most popular accounts.

George still hasn’t figured out how to SEO-optimize his paint set.

Conclusion

Whether you’re selling or services or buying someone else’s, it’s crucial to know the lingo to describe what it is your transaction concerns. Given the explosion of Influencer-and-Content-Creator-focused marketing, there’s a fairly large chance we will all—at one time or another—come into contact with one side of the equation. So keep these key facts in mind, and next time you have a business meeting, feel confident explaining exactly what it is an Influencer and Content Creator does and, perhaps more importantly, what they do not.

The post The Difference Between Content Creators and Influencers, Explained appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/the-differences-between-content-creators-and-influencers-explained/90967/feed/ 0 90967
Social Media Users Are Dropping Like Flies http://resourcemagonline.com/2018/06/social-media-users-are-dropping-like-flies/91001/ http://resourcemagonline.com/2018/06/social-media-users-are-dropping-like-flies/91001/#respond Wed, 20 Jun 2018 14:18:30 +0000 http://resourcemagonline.com/?p=91001 A new study suggests that the slew of social media-related scandals coming to light in recent months may finally be enough to combat the scourge of digital addiction saddling our society. Edelman, the public relations consultancy firm responsible for the study, surveyed people across nine different nations as part of its contribution to the Cannes […]

The post Social Media Users Are Dropping Like Flies appeared first on Resource.

]]>

A new study suggests that the slew of social media-related scandals coming to light in recent months may finally be enough to combat the scourge of digital addiction saddling our society. Edelman, the public relations consultancy firm responsible for the study, surveyed people across nine different nations as part of its contribution to the Cannes Lions International Festival of Creativity in France. The results were somewhat astounding:

“Forty percent of those surveyed had deleted at least one social media account in the past year because of privacy concerns and 62 percent wanted more regulation of such platforms.”

The study was conducted in the wake of serious privacy concerns regarding the security of data as well as the propensity for sites like Facebook to serve as vehicles for the circulation of “Fake News”.

The company and its infamous CEO Mark Zuckerberg first landed on the hot seat following the 2016 election of Donald Trump after it was found that Russian organizations had successfully utilized the social network as a means to strategically disseminate divisive news articles and made-up stories designed to segment the American populace and cause political unrest. Although Facebook was an unwitting partner in the election interference, it’s still not a good look.

To make matters worse, in March of this year it was revealed that a “voter-profiling company” known as Cambridge Analytica had also done some shady sh*t on Facebook. According to a New York Times report,

“the firm harvested private information from the Facebook profiles of more than 50 million users without their permission…the breach allowed the company to exploit the private social media activity of a huge swath of the American electorate, developing techniques that underpinned its work on President Trump’s campaign in 2016.”

Although Facebook has since tried to make amends—including through the institution of stricter data protection policies—it’s no wonder that these coinciding bombshells have begun to catch up with the site, as well as seemingly spreading distrust in social media more generally.

It’s probably for the best.

The post Social Media Users Are Dropping Like Flies appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/social-media-users-are-dropping-like-flies/91001/feed/ 0 91001
To Celebrate The Hottest Summer In The History of Mankind, Here’s 16 Of The Coolest Ice Cream Accounts On Instagram http://resourcemagonline.com/2018/06/to-celebrate-the-hottest-summer-in-the-history-of-mankind-heres-16-of-the-coolest-ice-cream-accounts-on-instagram/90990/ http://resourcemagonline.com/2018/06/to-celebrate-the-hottest-summer-in-the-history-of-mankind-heres-16-of-the-coolest-ice-cream-accounts-on-instagram/90990/#respond Tue, 19 Jun 2018 20:00:19 +0000 http://resourcemagonline.com/?p=90990 1. Tasty Ice Creams Who says ice cream can’t be classy? 2. Eiswelt Gelato QTs!!!! 3. Ice Cream Gam Lucky gal. 4. Ice Cream Sweets I’m full. 5. Chocolates Ice Cream As one commenter put it: “Green interesting.” 6. Amorino USA Flower gelato! 7. Chelo Creamery Fish cones! 8. Little Damage Dark. 9. Soft Swerve […]

The post To Celebrate The Hottest Summer In The History of Mankind, Here’s 16 Of The Coolest Ice Cream Accounts On Instagram appeared first on Resource.

]]>

1. Tasty Ice Creams

Instagram Photo

Who says ice cream can’t be classy?

2. Eiswelt Gelato

Instagram Photo

QTs!!!!

3. Ice Cream Gam

Instagram Photo

Lucky gal.

4. Ice Cream Sweets

Instagram Photo

I’m full.

5. Chocolates Ice Cream

Instagram Photo

As one commenter put it: “Green interesting.”

6. Amorino USA

Instagram Photo

Flower gelato!

7. Chelo Creamery

Instagram Photo

Fish cones!

8. Little Damage

Instagram Photo

Dark.

9. Soft Swerve NYC

Instagram Photo

For the softies.

10. Cauldron Ice Cream

Instagram Photo

“The OG puffle.”

11. Crescendo Ice Cream

Instagram Photo

Nitro isn’t just for cars. Or beer. Or cold brew.

12. Humphry Slocombe

Instagram Photo

Keeping it (relatively) simple.

13. Sweet Jesus

Instagram Photo

Close-ups aren’t just for beautiful people anymore.

14. Ice & Vice

Instagram Photo

Unclear how this happened. Working theory involves a catastrophe inside a sweets shop.

15. Eddy’s Ice Cream

Instagram Photo

F*ck that’s cute.

16. Soft Serve Society

Instagram Photo

I, too, prefer my soft serve matte.

 

 

 

The post To Celebrate The Hottest Summer In The History of Mankind, Here’s 16 Of The Coolest Ice Cream Accounts On Instagram appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/to-celebrate-the-hottest-summer-in-the-history-of-mankind-heres-16-of-the-coolest-ice-cream-accounts-on-instagram/90990/feed/ 0 90990
Just in Time for Pride, This Photographer Has Come Out With A Series That Showcases The Diversity of Queer Women http://resourcemagonline.com/2018/06/just-in-time-for-pride-this-photographer-has-come-out-with-a-series-that-showcases-the-diversity-of-queer-women/90991/ http://resourcemagonline.com/2018/06/just-in-time-for-pride-this-photographer-has-come-out-with-a-series-that-showcases-the-diversity-of-queer-women/90991/#respond Tue, 19 Jun 2018 14:00:26 +0000 http://resourcemagonline.com/?p=90991 Since the turn of the century, American society as a whole has made leaps and bounds in terms of achieving LGBTQ+ acceptance. However, needless to say, discrimination is still rampant in many pockets of our culture—and not least of all within queer communities themselves. One manifestation of underlying prejudices is shown by the way in […]

The post Just in Time for Pride, This Photographer Has Come Out With A Series That Showcases The Diversity of Queer Women appeared first on Resource.

]]>

Since the turn of the century, American society as a whole has made leaps and bounds in terms of achieving LGBTQ+ acceptance. However, needless to say, discrimination is still rampant in many pockets of our culture—and not least of all within queer communities themselves. One manifestation of underlying prejudices is shown by the way in which queer women are viewed as more or less legitimate based upon their outer appearance and gender expression. It is often believed, consciously or not, that in order to be “truly” queer, lesbian, or bisexual, women must project a certain image of masculinity, sometimes referred to as “butch”. A new photo series released during Pride month seeks to discount that outdated and narrow definition of how queer women must dress, behave, and act in order to be fully accepted within the community.

The photographer, Rachael Zimmerman, hails from Denver and created the series, entitled Inside the Black Triangle, in an effort to

“share the struggles, joy, heartbreak, confusion and diverse experiences of  queer women living in a heteronormative world.”

Zimmerman’s website explains the sentiment further, noting:

Personal observations have led Rachael to the conclusion that queer women are mimicking the gender hierarchy. Butch and androgynous women are thought to be more prestigious, while feminine women are less than. Not only do feminine women find themselves defending their sexuality to heterosexuals, but they are often forced to prove themselves to their own community.

So Zimmerman shot portraits of queer women covering a vast array of aesthetics—some more masculine, some more feminine. While unique in nearly all other aspects, what binds these women together is their queerness.

Zimmerman also amassed quotes from the women, giving them a chance to voice some of the personal pains and frustrations they’ve undergone as a result of living in an oppressively heteronormative society. Claudia, pictured above, was quoted as saying,

“Being a lesbian is not easy, especially when society wants you to be a hell of a girl, very feminine, and to act like one. I am a girly girl and I also like girls a lot. But what if I want to be a little masculine from time to time? Or what if I just want to act the way I feel comfortable? It shouldn’t be an issue.”

And here’s a quote from Alex, pictured below:

“I’ve been continuously harassed and deemed ‘too pretty to be gay’, along with being questioned and drilled on my sex life. I want more than anything to break the stigmas. Society will probably never change, but the way people perceive themselves should never have to be compromised and that is what can be changed.”

Here are a few more of the images from the series:

To learn more about the project and view the rest of the photographs, click here.

The post Just in Time for Pride, This Photographer Has Come Out With A Series That Showcases The Diversity of Queer Women appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/just-in-time-for-pride-this-photographer-has-come-out-with-a-series-that-showcases-the-diversity-of-queer-women/90991/feed/ 0 90991
The Dark Story Behind The Cover Photo On Nas’ New Album http://resourcemagonline.com/2018/06/the-dark-story-behind-the-photo-cover-on-nas-new-album/90947/ http://resourcemagonline.com/2018/06/the-dark-story-behind-the-photo-cover-on-nas-new-album/90947/#respond Mon, 18 Jun 2018 17:11:24 +0000 http://resourcemagonline.com/?p=90947 Nas, the legendary emcee from Queens, dropped his 11th studio album on Friday produced by the one and only Kanye West. Entitled Nasir, it speaks to many of the issues Nas has written about throughout his career: drugs, violence, life in the slums, and the role played by powerful, misguided government agents and others in […]

The post The Dark Story Behind The Cover Photo On Nas’ New Album appeared first on Resource.

]]>

Nas, the legendary emcee from Queens, dropped his 11th studio album on Friday produced by the one and only Kanye West. Entitled Nasir, it speaks to many of the issues Nas has written about throughout his career: drugs, violence, life in the slums, and the role played by powerful, misguided government agents and others in bringing it all about.

Besides the music itself, the cover artwork has captured the attention of many. Featuring five young boys lined up against a wall, arms raised, with what appear to be guns in their hands, the image is striking, disturbing, and chillingly reminiscent of something we wouldn’t be surprised to see today. Yet for all his mastery of words, Nas didn’t speak on the subject of the image, leaving it to stand on its own and leaving us, the audience, in wonder.

Children playing gangsters, South Dallas, Texas, 1988 Poverty South Dallas. 212L-047-012
South Dallas, TX, USA 1988

Vibe is reporting, however, that the image is from a 1988 photo series appearing in Texas Monthly, entitled “The War Zone.” A collaboration between the photojournalist Mary Ellen Mark and the writer Jim Atkinson, the piece looks at “the devastation wreaked by crack on individual lives” in South Dallas. Drug dealers, they write, “have conquered the neighborhood.”

The images cover all sorts of pain: a screaming woman writhing in the back of a squad car, two young men being arrested, and the despondency on the face of almost all the subjects. As for the kids in the image in question, Atkinson writes that they often served as “lookouts” for neighborhood crack houses, a job which could pay them upwards of $100 a day. The guns in their hands, meanwhile, appear to be a dark form of mimicry: the kids, he says, learn to play “by watching the police.”

212L-077-019
POVERTY SOUTH DALLAS

Closing the article, a mother of one of the children is asked what her ten year old son—who is already being accused of threatening others at gunpoint—will be like when he’s twenty-one. Her response speaks to an utter lack of hope:

“I don’t know,” she said, “he probably won’t make it that far.”

The post The Dark Story Behind The Cover Photo On Nas’ New Album appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/the-dark-story-behind-the-photo-cover-on-nas-new-album/90947/feed/ 0 90947
Mysterious DJI Announcement Fuels Rabid Speculation The Mavic Pro II Is Almost Here http://resourcemagonline.com/2018/06/mysterious-dji-announcement-fuels-rabid-speculation-the-mavic-pro-ii-is-almost-here/90956/ http://resourcemagonline.com/2018/06/mysterious-dji-announcement-fuels-rabid-speculation-the-mavic-pro-ii-is-almost-here/90956/#respond Mon, 18 Jun 2018 16:00:52 +0000 http://resourcemagonline.com/?p=90956 The Mavic Pro II, the latest upgrade to DJI’s drone repertoire, has been eagerly awaited for almost a year now. As with any fan club made up of a small, yet extremely dedicated contingent, this has driven DJI fans absolutely nuts. However, after DJI sent a message this weekend to select press to “See The […]

The post Mysterious DJI Announcement Fuels Rabid Speculation The Mavic Pro II Is Almost Here appeared first on Resource.

]]>

The Mavic Pro II, the latest upgrade to DJI’s drone repertoire, has been eagerly awaited for almost a year now. As with any fan club made up of a small, yet extremely dedicated contingent, this has driven DJI fans absolutely nuts.

However, after DJI sent a message this weekend to select press to “See The Bigger Picture” at an exclusive event on July 18th in New York City, all the rails are coming off: either the Mavic Pro II is coming, or some message board are going to get filled with disappointing messages rather quickly.

The image accompanying the invite is a “Tiny Planet” rendering: one of those pictures that makes an overhead landscape look like an entire, floating planet. This is a strong hint—as it is the only way to capture such an image—that the release will involve a 360 degree camera.

In addition, spectators have declared the “Bigger Picture” slogan to be a nod towards a larger sensor (up to 1”, one blog hopes).

While DJI has made no promises regarding the Mavic Pro II’s release, dronereviewsandnews writes that “the press in China has been very actively discussing the pending release [of the Pro 11],” a fact they take to confirm that the Pro II will be releasing within the next 48 days, a window containing that fateful July 18th event.

The Mavic Pro

Message boards, meanwhile, have already began the type of hype-cycling that I assume brands must love. Here’s some of the more zealous examples:

  • “Warming up my credit card just in case…”
  • “…should this be it, I will be buying one.”
  • You can bet it’s going to be the Mavic 2 because I just purchased the Platinum package from Costco yesterday. That’s my kind of luck.”

Finally, it what (thus far) qualifies as the silliest bit of speculation, some have pointed out that the invite, when turned upside down, appears to outline an “M” and two “I”s, a find which, in their mind, “confirms the arrival” of the Pro II. Never mind, of course, that the “M” is vertical and the numeral I’s are turned horizontal.

“Coincidence???” he asks. 

I think not. 

 

The post Mysterious DJI Announcement Fuels Rabid Speculation The Mavic Pro II Is Almost Here appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/mysterious-dji-announcement-fuels-rabid-speculation-the-mavic-pro-ii-is-almost-here/90956/feed/ 0 90956
Internet Stalkers Rejoice: You Can Now Screenshot All The Instagram Stories You Want And No One Will Ever Know http://resourcemagonline.com/2018/06/internet-stalkers-rejoice-you-can-now-screenshot-all-the-instagram-stories-you-want-no-one-will-ever-know/90892/ http://resourcemagonline.com/2018/06/internet-stalkers-rejoice-you-can-now-screenshot-all-the-instagram-stories-you-want-no-one-will-ever-know/90892/#respond Mon, 18 Jun 2018 14:24:54 +0000 http://resourcemagonline.com/?p=90892 Internet stalkers breathe easy, Instagram has officially announced that they will not be moving ahead with a feature that would notify users when others took screenshots of their stories. The image-sharing social media app had previously instituted a pilot program warning certain users to tread carefully, because their next screenshots would not go unnoticed. For […]

The post Internet Stalkers Rejoice: You Can Now Screenshot All The Instagram Stories You Want And No One Will Ever Know appeared first on Resource.

]]>

Internet stalkers breathe easy, Instagram has officially announced that they will not be moving ahead with a feature that would notify users when others took screenshots of their stories. The image-sharing social media app had previously instituted a pilot program warning certain users to tread carefully, because their next screenshots would not go unnoticed.

For the record, anyone who uses Instagram probably could have told the company this was not a good idea to begin with, but it’s good that they finally figured it out on their own.

Think about it—has there ever been a circumstance under which you felt the need to take a screenshot of someone’s story and wouldn’t have died of embarrassment if they found out?

Either someone’s being obnoxious and you want to show your friend who doesn’t follow them, or someone’s obnoxiously attractive and you want to show your friend who doesn’t follow them. I suppose there are some questionable individuals who merely want to save a nice picture of someone’s study abroad picture in Barcelona, or a filtered shot of their coworker’s five dollar latte art, but I haven’t met them and frankly would be scared to.

The post Internet Stalkers Rejoice: You Can Now Screenshot All The Instagram Stories You Want And No One Will Ever Know appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/internet-stalkers-rejoice-you-can-now-screenshot-all-the-instagram-stories-you-want-no-one-will-ever-know/90892/feed/ 0 90892
A Banksy Piece Was Stolen and You Gotta Wonder If It’s Banksy Himself Because Doesn’t That Seem Like Something Banksy Would Do? http://resourcemagonline.com/2018/06/a-banksy-piece-was-stolen-and-you-gotta-wonder-if-its-banksy-himself-because-doesnt-that-seem-like-something-banksy-would-do/90906/ http://resourcemagonline.com/2018/06/a-banksy-piece-was-stolen-and-you-gotta-wonder-if-its-banksy-himself-because-doesnt-that-seem-like-something-banksy-would-do/90906/#respond Sun, 17 Jun 2018 14:00:24 +0000 http://resourcemagonline.com/?p=90906 A piece of Banksy’s Artwork has been stolen from an exhibition in Toronto, Canada. And the whole thing has been caught on camera. Someone is up to no good here. But after watching the footage, it might not be the thief in question. The Details, The Crime The artwork was a print called “Trolley Hunter” […]

The post A Banksy Piece Was Stolen and You Gotta Wonder If It’s Banksy Himself Because Doesn’t That Seem Like Something Banksy Would Do? appeared first on Resource.

]]>

A piece of Banksy’s Artwork has been stolen from an exhibition in Toronto, Canada. And the whole thing has been caught on camera.

Someone is up to no good here. But after watching the footage, it might not be the thief in question.

The Details, The Crime

The artwork was a print called “Trolley Hunter” which is valued at $35,000 USD. The photo, seen below, depicts some primitive humans hunting a shopping cart.

The piece was on display at a show called The Art of Banksy, which is an unauthorized showing of the artist’s work curated by Banksy’s former agent, Steve Lazarides. The exhibit showcases around 80 pieces of Banksy’s work, all of them from a private collection, and is valued in total at around $35 million.

Authorities in Canada released the security footage to the public, asking for help in the investigation.

In the security footage, the thief creeps through the exhibit, grabs the piece off camera, and then comes back into frame with the print in his hands.

Trolley Hunter, 2007

Wait A Second Here…

The problem with the whole thing is that it looks fake as fuck. Listen, I’ve never watched a robbery in real life but I’ve watched a lot of YouTube CCTV robberies and I have never seen someone creep around like that. As one user wrote in the comments section: “no pink panther music? Disappoint.”  

Yeah, it sucks that the user made a grammatical error in his delivery, but it’s still funny. And, after taking the time to play the pink panther music over the footage, the guy couldn’t be more spot on. It actually worked super well. In fact, it’s awesome.

If it is fake, it could mean two things.

One:  

Banksy is pulling a Banksy. For anyone who has ever seen the movie Exit Through The Gift Shop, you know that the artist has tricks up his sleeves at all times. Recently, he anonymously submitted a piece of work to the Royal Academy and was, surprisingly, rejected. Perhaps he was sad. Perhaps his retaliation was to embark on a new project. Perhaps this is it.

Two:

The exhibition, which cost $35 dollars a ticket, isn’t hitting their attendance marks, so they decided to pull a Banksy themselves (unauthorized) and stage a break-in. Publicity came along with it (I’m writing about it now, and BBC did as well) and sure enough, look who is selling out every damn night. I don’t know if that has been the result, but I’m already speculating a lot here so just gonna allow myself to do it.

But Maybe It Is Just What It Seems

Which would disappoint me (and everyone in the comment section of the video). It might just be a thief being a thief. Which would normally be exciting enough, but since Banksy is involved, that would be boring.


Cover Photo by Eric Ward

The post A Banksy Piece Was Stolen and You Gotta Wonder If It’s Banksy Himself Because Doesn’t That Seem Like Something Banksy Would Do? appeared first on Resource.

]]>
http://resourcemagonline.com/2018/06/a-banksy-piece-was-stolen-and-you-gotta-wonder-if-its-banksy-himself-because-doesnt-that-seem-like-something-banksy-would-do/90906/feed/ 0 90906