Array (  => WP_Post Object ( [ID] => 80208 [post_author] => 25217 [post_date] => 2017-08-11 09:26:18 [post_date_gmt] => 2017-08-11 13:26:18 [post_content] => Founder of Quest Nutrition Tom Bilyeu knows a lot about what it means to optimize your mind and body for maximum creativity. After overcoming obesity, he started his mission-based food company to help people be healthier, which grew by 57,000 percent in its three years, landing the number spot on the 2014 Inc. 500 list. Today, he’s recently launched a new venture, Impact Theory, an online talk show of sorts that ignites human potential through original interviews with some of the world’s greatest, most inspiring content creators, creatives and entrepreneurs. We asked Bilyeu to let us in on some of the tools and techniques he uses to achieve a healthy, fulfilling career as a creative. Here's what he had to say.Strengthen your body I hate working out, but I’m absolutely obsessed with optimizing my brain. Several studies have come out showing the reciprocal link between the body and the brain. If you truly want to supercharge your mind, you’re going to have to supercharge your body first. Also, the gym helps you earn credibility with yourself by being disciplined and pushing through pain to reach a goal you’ve set. Additionally, it’s the easiest way to prove to yourself that the body will develop and grow in response to hard work and a powerful reminder that we all have latent potential within us. https://youtu.be/-lITalyctN4Amplify your mind Ideas In = Ideas Out. Fitness is as much about the mind as it is the body. They say that genius is a young person’s game, but I think the truth is anyone can have a brilliant idea, but you have to work to keep your perspective fresh. Reading is the best way to do that, and when it comes to money, Audible is the best way to read. Reinvent your identity Identity and values drive behavior. As such, your success at implementing new habits and routines in your life will be entirely dependent on your ability to change your identity. If you’re really going to follow through with your goals, you’re going to have to make changes to you who you are. [caption id="attachment_80210" align="aligncenter" width="934"] via Tom Bilyeu[/caption]Don’t be alarmed With only the rarest of exceptions, I haven’t woken up to an alarm in roughly 14 years. The name of the game is cognitive optimization, and that requires sleep. Get it. Go to bed as early as you have to. Drop things from your schedule, but try never to cut sleep. Maintain healthy eating habits I’m a big believer in cycling your eating habits. I switch between a high protein diet and a high fat diet every week, spending four days on high protein and three days on a full-blown ketogenic diet (high fat, moderate protein, virtually no carbs). On top of that I routinely do 16 hour fasts, and roughly once a year I do a full three day fast. The benefit of intermittent fasting and a ketogenic diet in general is that it profoundly changes your relationship to hunger. The most impactful benefit for me has been that when in a ketogenic state, I don’t experience fatigue after lunch time nor any cognitive decline between meals—even when I’m really busy and starving. https://youtu.be/Kd06uvinqLIConsume more whole foods Thought I was going to say eat more Quest products? Truth is, you should eat whole food whenever possible. Only eat Quest Bars, Chips and Powders when you need something that tastes like dessert, but is super clean and healthy. I say that partly because I’m one of the co-founders, but also because I believe in the products and eat them daily, truly seven days a week. It’s how I avoid cheating on my diet. Live by “Bright lines” Bright lines are my secret weapon for discipline. The concept is simple: implement very strict rules in your life. The easiest ones for me are around diet and exercise. My first meal of the day is never before 7 a.m. My second is never before 11:30, so on and so forth. Also, my meals for the day are predetermined. No matter how hungry I get I never eat before the allotted time or eat more than I’ve planned. Those hard and fast rules are my bright lines. I do that because it’s easy to live in a yes or no world. It’s hard to deal in maybes, especially when you’re hungry and tired. [caption id="attachment_80211" align="aligncenter" width="933"] via Tom Bilyeu[/caption]I hope these tools serve you as well as they have me. If you want to ask me any questions about the above, hit me up on any social platform at @TomBilyeu. Until then, be legendary, my friends.
__________ This story was originally published in "The Fitness Issue" of Resource Magazine. Visit the Resource Shop to pick up a copy. [post_title] => Quest Nutrition Founder Tom Bilyeu's Tips For a Healthy Creative Lifestyle [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => quest-nutrition-founder-tom-bilyeus-tips-for-a-healthy-creative-lifestyle [to_ping] => [pinged] => [post_modified] => 2017-08-10 10:26:45 [post_modified_gmt] => 2017-08-10 14:26:45 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=80208 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 80180 [post_author] => 14 [post_date] => 2017-08-10 08:45:48 [post_date_gmt] => 2017-08-10 12:45:48 [post_content] => For those who make fitness their lives, there’s never been a better or more lucrative time to be alive. Over the past decade, social media has significantly boosted the business of getting in shape. Not only has this innovation aided fitness experts in making a profitable living, but it’s given fitness enthusiasts unprecedented access to workout options, routines and lifestyles in just a few simple taps or swipes.The all-encompassing explosion of social media has in one way or another affected every area of our lives. But specifically for fitness experts, platforms such as Instagram, Facebook, Twitter, Snapchat, and even LinkedIn allow these mavens to create content in a way that increasingly blurs the lines between follower and client. Now they’re able to monetize their personal brands, and so it seems, may not even need to teach in-person classes to sustain a business.Let’s be honest—many of us are turned away by the idea of following a strict workout regimen that requires more than an hour a day of our time. In our fast-paced society, people are more receptive to brief, concise information that’s broken down in a few easy steps. For some, the thought of implementing a fitness plan into their lives is inconceivable, but the burgeoning relationship between fitness and social media is making it more sustainable than ever.
"I just want people to feel good in their own bodies, to feel strong, and to move better.” Idalis Velazquez (@ivfitness), 33, who from a young age has been an athlete and fitness enthusiast, launched her fitness business, I.V. Fitness, in 2008. Before this venture, she never considered a career in fitness, which changed when her business exploded.“Honestly, I never thought I’d be working in this field,” Velazquez said. “It wasn’t something I considered a job. Then, after my second pregnancy, I went through some really serious medical complications and started offering my community free bootcamp classes. I don’t just do these classes for competition or being an athlete; I just like doing it for wellness, to stay active and energized, and to help other moms and women.”Velazquez specializes in resistance training, strength training, and metabolic workouts. The reason she leans more toward encouraging these workouts is due to their effectiveness in showing quick results. When done correctly, they’re also a safer option for getting in shape, whether you want to lose weight, build muscle, or just feel stronger, unlike crash-course workouts or diets, which can be harmful to one’s health. [caption id="attachment_80183" align="alignnone" width="726"] Photo provided by Idalis Velazquez[/caption]Most of her in-person training sessions are one-on-one, but now platforms like Instagram have taken her ability to advertise her fitness programs to a whole new level. For her, social media is a huge part of what contributes to her success as a fitness entrepreneur. Instagram is by far her favorite form of social networking because of its accessibility to a very large, diverse audience. Currently, her feed reaches 56.5K followers and is growing every day.“Instagram kind of opened that door for posting more about fitness, especially they started allowing video clips,” Velazquez said. “It was a great opportunity to reach more people around the world.”Velazquez says most of her followers and clients are looking for 30 to 40 minute workouts, so she tries to adhere to those requests. She knows how busy and stressed people can be, especially the modern-day woman, which is why her goal is to create simple and effective workouts for them. “I feel like years ago we used to settle for less and now we want it all,” Velazquez said. “You want the career, you want to be a mom—you have all these things.”Being able to access a fitness workout on a social media network, such as Instagram, has not only made the lifetyle more accessible, but acts as a form of motivation and inspiration for those looking to get toned up. When her clients post their “before” and “after” photos, for example, the results create an incentive for others to try the workout. Velazquez says she hopes to inspire others to live quality lives, which is why she posts about nutrition and maintaining a healthy lifestyle in addition to workouts.
“I do love connecting with people, but for some reason it really affects me. It’s one of my biggest stressors. I’m trying to have more control. I have two girls and a family." “I hope they get really strong and create a lot of muscle, especially moms after having kids. A lot of people today have become less mobile, like, they’re staying home or a lot of the time they’re seated because of a desk job. We’ve become—I’m not going to say lazy—but we’re always driving or sitting, and I feel like everyone is suffering from back pains. I just want people to feel good in their own bodies, to feel strong, and to move better.”Velazquez, who is based in the Fort Lauderdale area with her family, realizes how crucial keeping up with social media is for her career in fitness, but also knows when to disconnect to maintain her own sanity, in order to practice what she preaches. About two years ago, when she first started using social media, it consumed too much of her time and she started to feel it negatively impact her life. It’s all about finding the right balance, she says.“I do love connecting with people, but for some reason it really affects me. It’s one of my biggest stressors. I’m trying to have more control. I have two girls and a family. I remember two years ago I was always on the phone, and I remember my husband saying, ‘Oh my God, you’re consumed with social media.’ Now I just have hours that I set so I can post and check whatever I need to in that time. It works for me.”Velazquez’s advice for those just starting out in the competitive entrepreneurial fitness world is to stay true to your personal brand and create consistent content for your audience. Clients can tell when a fitness instructor is genuine about the workouts they offer, and when a variety of workouts is posted regularly, this keeps them engaged and keeps them coming back.[caption id="attachment_80186" align="aligncenter" width="1024"] Photo provided by Michael Morelli[/caption]Fitness trainer Michael Morelli (@morellifit), who has 1.3 million followers on Instagram, started promoting his fitness brand, MorelliFit, on the platform in 2012. He specializes in TUT (Time Under Tension) methods and carb-cycling. Aside from physical training and nutrition, Morelli also enjoys teaching his clients about awareness and mindset.“Whether it be a fitness or nutrition program, we teach a lifestyle,” Morelli said. “We don't have schemes, or gimmicks, we sell real results. I wake up with one intention, and that's to get as many people as possible to the next level. It doesn't have to be nutrition or training, it could be any number of things.”In the beginning, when Morelli started his social media venture, there were times he’d wake up in the middle of the night to post so his followers in other time zones had consistent content to consume. Fortunately, he now has a team that helps him operate his social media accounts so he’s not constantly plugged in. Still, he uses social media for business about four to six hours a day, mostly to interact with his followers.Morelli says he prefers advertising with social media compared to any other form of promotion because it’s more intimate and his fans can reach him directly, giving him immediate feedback by posting comments. The photos and videos he says receive the most “likes” are generally unique exercises he shares or content containing shocking or controversial captions.“Be real, transparent, honest, and different,” Morelli said. “Value is a must. Get really clear on your niche/target market and stay in your lane. Too many people want to watch and imitate what others are doing. Stand out, don't be afraid to be controversial, and stand for something.”[caption id="attachment_80184" align="aligncenter" width="1024"] Photo provided by Agyei Foster[/caption]Agyei Foster (@doviesworkout), also known as Dovies, runs his fitness business called Dovies Workout from Accra, the capital of Ghana in West Africa. He initially got the idea to get serious about teaching fitness and sharing it on social media in 2012. While he’s always been passionate about staying fit, he eventually believed enough in himself to pursue it as a career.A typical workday for the 30-year-old fitness coach consists of training individuals on a one-on-one basis with the occasional couple. After his morning sessions, he goes to the gym for an hour. Once he’s done training, he heads home and posts two to three online fitness videos to social media. The rest of his day is filled with answering messages from his fans online, and giving them helpful tips for their workouts.“I like teaching people how to get the best body possible,” Foster said. “I do help with weight loss and weight gains as well, and how to keep the right form for a workout. I always hope they get the results they’re looking for and that all my programs work for them the way they imagine.”Foster’s favorite social media platforms to post content are Instagram and Facebook. Currently, he has over 800K followers on Instagram and is gaining new followers every day. Since most of his fitness clients are online, being able to deliver instant workout programs and advice benefits him in reaching more people from various parts of the world. In total, Foster says he spends an excessive amount of time online between the hours of 8 a.m. and 10 p.m.“Reaching people can be hard, but you have to know what your followers are interested in, especially when it comes to workout videos,” he said. “I post videos and pictures that people show more interest in, and also post stuff they are not used to like workout videos or posts from my country.”Foster’s best piece of advice for up-and-coming fitness influencers is to “stay original.” He says if you try to copy other successful fitness hosts on social media, users will see through it and write you off. Instead, he says to be true to yourself and share what you’re most interested in when it comes to fitness and staying healthy.What these three fitness influencers have in common is their drive and passion for what they do. They don’t let anyone influence them; they influence others with their genuine love for fitness and making the world a healthier and happier place.
_______ This story was originally published in "The Fitness Issue" of Resource Magazine. Visit the Resource Shop to pick up a copy. [post_title] => How Fitness Entrepreneurs Empower Their Brands Through Social Media [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => how-fitness-entrepreneurs-empower-their-brands-through-social-media [to_ping] => [pinged] => [post_modified] => 2017-08-10 12:01:35 [post_modified_gmt] => 2017-08-10 16:01:35 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=80180 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 80126 [post_author] => 25217 [post_date] => 2017-08-08 10:00:16 [post_date_gmt] => 2017-08-08 14:00:16 [post_content] => Work. Sweat. Hustle. Did a fitness trainer or creative professional speak these words? OK, it’s a bit of a trick question, because the answer is both—and never has the underlying connection between fitness and creativity been more relevant to the creative frontier.Today, there is an unparalleled level of ambition, motivation and discipline necessary to conceive a creative career and transform a passion into a lifestyle. No longer can success rely solely on raw talent—to “make it,” creatives must live by their craft, overcome their weaknesses, and reach their goals through hard work, dedication and consistency. But this is far from a new development. For decades, this goal-driven mentality has shaped the fitness world, revolutionizing wellness and transforming it into one of the most influential cultural movements of today’s generation.To further explore the relationship between fitness and creativity, we brought together 16 fitness innovators across a variety of categories to discuss mindset, personal growth, and how their wellness journeys apply to your creative endeavors. Sometimes it’s not so much about the art but the practices you employ to create it. After all, it’s 2017, people, and the time to do what you love is now. So are you ready to get in shape? Let's hit the gym, yo.Here are 16 fitness innovators who will transform you creatively, in no particular order. (For the full story, pick up a copy of the "Fitness Issue" of Resource Magazine in Barnes & Noble, on newsstands across the U.S. and Canada, in photo studios, or our online shop.) [caption id="attachment_80111" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Bethany C. Meyers has been teaching a variety of fitness methods for 10 years with a primary focus on the Megaformer workout. Her new company, be.come, will officially launch later this year. The workout is also being taught once a week at Studio B in NYC and will be brought to a new fitness space opening in Union Square in September, in addition to teaching private be.come exercises via the company’s app. [caption id="attachment_80091" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Kira Stokes is a New York City-based celebrity trainer and group fitness coach. Her signature program, The Stoked Method focuses on functional movement flow combining strength, cardiovascular conditioning, sports specific drills, barre, yoga and pilates. She is currently the celebrity brand partner for NYSC Lab in New York City and her workouts are featured at Bandier's Studio B and streamed via Booya Fitness. [caption id="attachment_80103" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Julian Devine grew up in Apple Valley, Minnesota, eventually moving to Chicago where he studied dance at Columbia College Chicago before accepting a scholarship at Lou Conte Dance Studio/Hubbard Street Dance Chicago. Today, he lives in NYC where he took his career to the next level, signing exclusively with Wilhelmina Models, teaching as a Schwinn Certified Spinning Instructor, and training and teaching boxing. [caption id="attachment_80098" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Born and raised in Buffalo, New York, Christine “Tine” has always aspired to inspire. She displayed her athletic prowess as a collegiate lacrosse player and competitive runner, which translates into her fitness style. Upon graduating from Hobart and William Smith Colleges, she continued to crave the desire to lead, motivate and inspire and is currently a cycologist at Cyc Fitness, chief marketing officer at Stationhead, and women’s brand director at Wolaco. [caption id="attachment_80114" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Charlie Himmelstein is a former model and actor turned photographer who first gained notoriety as fighter in an underground boxing club called "Friday Night Throwdown." Since then, he founded The9 Studios, a membership based photo studio business with seven locations throughout New York and Brooklyn. [caption id="attachment_80107" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Holly Rilinger is the author of LIFTED, a Nike Master Trainer, Flywheel Sports Master Trainer, Former Creative Director at CYC Fitness, Certified Personal Trainer, Group X Instructor, and co-star on Bravo’s Work Out New York, a fitness reality show that follows the lives of seven top New York City fitness instructors. [caption id="attachment_80115" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Rachel Kent is a New York-based, NYU Tisch grad who’s obsessed with comedy and powered by feminism. She’s excessively trained for everything on-stage and on-camera, with experience ranging from Amazon Prime series to Off-Broadway shows. Kent has also worked commercially as a fitness and fashion model, from New York Fashion Week to acting in KLM Royal Dutch Airlines web commercials. [caption id="attachment_80116" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Ashley Guarrasi is a coach at Rumble Boxing gym, celebrity trainer and fitness model. She’s collaborated with active apparel brands such as Nike, Koral Activewear, Kali Active, and Michi New York, as well as worked with sports brands including Cleto Reyes, Throwdown MMA, and Torque Sports. [caption id="attachment_80100" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Robin Arzon is the New York Times best-selling author of Shut Up And Run and vice president of fitness programming and head Instructor at Peloton Cycle. When she’s not training for ultramarathons, she serves as a brand ambassador for some of the world’s top fitness brands, such as Adidas and formerly Nike. She also co-founded the print publication Undo Magazine, which combines sweat and fashion. [caption id="attachment_80118" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Sarah Ballan, 24, graduated from LeHigh University in 2014 with a BA in english/psych and a creative writing double minor. She loves to write in her spare time and hopes to do something with it one day. After college she went into media buying at an agency, but quickly left to pursue a career in fitness. So far she’s successfully taught at two studios and has recently accepted an instructor position at Flywheel. [caption id="attachment_80109" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Brooklyn born and bred, Jesse Alexander has a wealth of experience instructing at several well-known boutique fitness studios. With a previous career in massage therapy, Jesse’s enthusiasm and unique teaching style has made him a favorite within the indoor cycling industry. When he’s not teaching, you can find Jesse hanging out with his three roommates (AKA his wife and two kids) on the Upper East Side. [caption id="attachment_80096" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Chinae Alexander is an entrepreneur, lifestyle personality, writer, speaker, and wellness expert. Her message is to empower people to be better through positive thinking, active change, and self-love. When she’s not trying to change the world, you'll find Chinae pondering if a runner’s high is actually a “thing” while enjoying a glass of Malbec and a nice salad. [caption id="attachment_80119" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Rebecca Kennedy is a fitness expert, celebrity trainer, and former NFL cheerleader, USA gymnast, and professional dancer. She’s also a Wilhelmina fitness model and has worked with brands including Nike, Reebok, Under Armour, and has been featured in Runner’s World, Fitness Magazine, SELF Magazine, and more. [caption id="attachment_80089" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Patrick Frost, Master Instructor for both Barry’s Bootcamp and Nike Training Club, has flourished in the NYC fitness market for the past six years. He has personal-trained moms, athletes, celebrities, top models, as well as group-instructed hundreds of people at a time. This fall, the Georgia-native be moving to the Miami Beach to continue his work with Barry’s Bootcamp Miami and NTC. [caption id="attachment_80121" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Originally from Southampton, New York, Emma Belluomo ditched her desk job and soon began teaching at Cyc Fitness. She was later scouted by IMAXShift to become a founding trainer for their first indoor cycling studio experience, in addition to working for the iconic barre brand Pop Physique. Most recently, she started at CycleBar and is currently based at their Fort Lee and Closter, NJ studios. [caption id="attachment_80122" align="aligncenter" width="1024"] © Natalie Brasington[/caption]Alex Gomez, 26, is a personal trainer based in Williamsburg, Brooklyn. He’s performed as a dancer in various roles, such as live action/computer animated family comedy film, Alvin and the Chipmunks: The Road Chip, French Empire commercials, and more. Gomez is also an experienced fighter trained in Muay Thai, Brazilian Jui Jitsu and MMA.Visit the Resource Shop to pick up a copy of the "Fitness Issue" of Resource Magazine. This cover and feature was photographed by Natalie Brasington. [post_title] => 16 Fitness Innovators Who Will Transform You Creatively [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => 16-fitness-innovators-who-will-transform-you-creatively [to_ping] => [pinged] => [post_modified] => 2017-08-08 11:44:37 [post_modified_gmt] => 2017-08-08 15:44:37 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=80126 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 2 [filter] => raw ) => WP_Post Object ( [ID] => 75161 [post_author] => 14 [post_date] => 2017-02-02 16:26:39 [post_date_gmt] => 2017-02-02 21:26:39 [post_content] => Social media has become a driving force in the way we communicate, promote our businesses, and showcase our personal lives to the billions of people with internet access around the world. Out of all the social media sites, Instagram has given traditional models a new platform to monetize, create a voice, and put a relatable face to the name of a brand, whether promoting their own modeling portfolio or external clients.Kyla Grandy, 19, who is signed by Ford Models, joined Instagram three years ago. While she became a model after signing up for Instagram, she didn’t use it as a jumping off point for her career. It wasn’t until last year she started using the site to post her modeling photos and get paid for endorsing companies’ products, while some of the brands she’s endorsed include H2Rose, TruSelf Organics, Aline Precious Jewelry, Meiskin, Kulani Kinis and Kapten & Son.[caption id="attachment_75172" align="aligncenter" width="600"] @kyla.shay[/caption]“Working for clients through Instagram is more about the promotion of you and your client,” Grandy said. “Most of my clients through my [modeling] agency are for print work.”Grandy’s typical day consists of attending photo shoots and castings, along with spending ample time at the gym. She also makes it a priority to take at least one photo a day to post to her Instagram (@kyla.shay), although some days she posts up to three or four. At the moment, Grandy has more than 63.1K followers, and she says the secret to attracting users to click on “follow” is to post about her daily life. “I've noticed the more I post about my personal life, where I'm going, what I'm doing, I get more and more followers,” Grandy said.[caption id="attachment_75175" align="aligncenter" width="600"] @kyla.shay[/caption]Grandy agrees it’s possible to make a living off of just Instagram modeling, but she says most Instagram models have additional endeavors—aside from modeling full-time, she’s about to start work on a new clothing line. “I would recommend having something else that you do,” Grandy said. “Being on your phone all the time can wear on you.”To avoid getting exhausted from being plugged into social media, Grandy only uses it for about an hour or two each day. There are instances, however, where she goes over this limit, especially if she’s doing a takeover for a client or Snapchatting at a photo shoot.https://www.youtube.com/watch?v=Xe1Qyks8QEM&t=12sIn recent years, social media has stirred an outcry from the modeling community after 19-year-old Australian model Essena O’Neil made global headlines by publicly quitting Instagram, YouTube, and Tumblr in 2015, saying she wanted to prove that “social media is not real life.” She revealed that many of her photos may have looked effortless, but were really derived from hours of shooting and hundreds of shots. “I was miserable,” she said in a YouTube video. “I spent hours watching perfect girls online, wishing I was them.”This begs the question of whether platforms like Instagram, more than ever before, are perpetuating unrealistic portrayals of the female body. And unlike other forms of media such as print advertising and television, social content can be viewed, scrutinized, and commented on in perpetuity. On the other hand, though, companies are arguably realizing that unwarranted retouching hurts their message. Even brands such as Pantene, Dove, and Nike have released digital ads intended to empower women.[caption id="attachment_75167" align="aligncenter" width="600"] @claudiaalende[/caption]That said, while social media opens new doors of expression, with this comes new channels of idealism and media pressure. So is becoming an Instagram model a healthy, viable occupation, or will more and more users begin to share in O’Neil’s experiences?Brazilian model Claudia Alende (@claudiaalende) has an uncanny resemblance to actress Megan Fox, and a whopping 8.5 million followers. She began posting on Instagram in 2014 as a contestant for Miss BumBum Brazil, a contest for the most “beautiful booty,” in which she took second place.[caption id="attachment_75166" align="aligncenter" width="600"] @claudiaalende[/caption]The 22-year-old model has endorsed products for beauty, fitness and clothing brands on Instagram, and currently gains exposure for companies like Protein World, SugarBearHair and Jetsmarter. Aside from her Instagram fame, Alende has also been featured in several magazines and other media outlets.“I think modeling on Instagram is much easier because you can make your own schedule,” Alende said.Alende’s schedule generally consists of her checking all her social media sites when she wakes up, then attending photo shoots and occasionally television shows. In all, she says she spends approximately three hours on social media a day, and is sure to post one photo a day to Instagram. She currently resides in São Paulo, Brazil, but travels often to Europe and the US for work.[caption id="attachment_75180" align="aligncenter" width="600"] @claudiaalende[/caption]While traditional models may use Instagram to rack up followers to promote their careers, the outlet has given people who live more modestly the opportunity to feel glamorous and make a name for themselves while endorsing products online as well.Waseem Khan, who is also based in Los Angeles, is less of an actual model and more of an influencer, meaning he mostly posts content to advertise the merchandise of other businesses. He’s worked on several successful campaigns, such as Hewlett Packard, Frank & Oak, Titan, Diadora, along with other online brands.[caption id="attachment_75177" align="aligncenter" width="600"] @waseemstark[/caption]The 32-year-old joined the mobile photo-sharing site in 2012, but didn’t begin working as an influencer until early 2015. For Khan, Instagram did lead him into the world of modeling and promotion, and encouraged him to post photos of himself in various outfits.“The last thing Instagram needed was another fashion blogger and insta-model,” Khan said of when he first contemplated delving into the newfound industry. “I still don’t consider myself one. I can just dress myself, so I started out posting photos of my outfits. As the traction picked up, so did the quality and frequency of the posts.”[caption id="attachment_75178" align="aligncenter" width="600"] @waseemstark[/caption]Besides working as an Instagram influencer, Khan’s other career pursuits include record producing and serving as the director of brands for the social ad agency theAudience. He’s written and produced international artists Mickey Singh, Samad, and is currently crafting singles for Jacob Jobe.An average day has Khan spending over four hours on social media, although he usually only posts one photo a day. In addition to this time, he says the behind-the-scenes work can also be arduous. “You only see a 1x1 photo on your phone,” Khan said. “You don’t see is the location scouting, the wardrobe prep, the photo shoot, the photo selection, the retouching, the copy writing. It’s a lot of work.”Khan’s wife, Irene, who is a photographer and beauty blogger, snaps most of his photos, unless, of course, he’s taking a selfie.“iPhone selfies will forever perform better on my page than any professional photo,” Khan said. “There’s something relatable and familiar about an iPhone selfie that generates likeability.”[caption id="attachment_75176" align="aligncenter" width="600"] @waseemstark[/caption]Khan stresses the importance of focusing on a more single-minded angle when creating social content. It’s better to target the individual rather than a certain group of people, which is normally the strategy of print ads and other offline mediums.Right now Khan’s account (@waseemstark) has 27.4K followers, a somewhat of a humble following compared to more established full-time influencers and models. “My audience is relatively small,” Khan said. “They are highly engaged with my content though, so brands see great value in that. Getting people to view your content is one thing, getting them to engage and take action is something else.”Another advantage for Khan staying up to date with his social content is cross-promotion between fans of his Instagram photos and his music career.Instagram has given models and entrepreneurs a digital stage to showcase brands and attract more followers to view their modeling portfolios or expose them to their business ventures, however, some popular Instagram superstars, like Jen Selter, have transformed themselves into the brand they are promoting.[caption id="attachment_75171" align="aligncenter" width="600"] @jenselter [/caption]The 22-year-old fitness guru, who can be found @jenselter on Instagram and is based in New York City, currently has 10 million followers and began posting photos in 2012. Through her posts she sets out to inspire others to get healthy, stay fit and enjoy life by posting photos of her working out, eating a balanced diet, her travel experiences, and her day-to-day lifestyle. She also includes links to her workouts and nutritious recipes.“I’m proud to say that I was one of the first to use and embrace Instagram as a modeling platform,” Selter said. “I don’t consider myself a fitness model though. I prefer to consider myself as a ‘fitness inspirer.’”Selter works with many clients, such as Alo Yoga, Pantstore, Modell’s and more, offering a few lucky followers a chance at free giveaways of products like these each week when they use the hashtag #JenSelterChallenge. This encourages her followers to be consistently interactive and spread the word to their friends.[caption id="attachment_75169" align="aligncenter" width="600"] @jenselter [/caption]While Selter has numerous followers, she surprisingly only posts about three to four photos a week, but also has photo shoots two to three times a week. She has daily meetings with her team to brainstorm ideas on how to incorporate her clients, and how to decide on what motivating messages to spread to her audience.“I’m grateful that I have the opportunity to take photos in cool places like Mexico and Central Park, but I’m not a glammed up, plastic supermodel,” Selter said. “I’m not perfect, and I think that’s more than apparent in my photos. I work very hard for my body and I think that’s relatable and people can connect with it.”[caption id="attachment_75170" align="aligncenter" width="600"] @jenselter [/caption]One aspect of being a viral Instagrammer Selter doesn’t deny is that there will always be negative people out there who are not as receptive to her positive messages and photos as are her loyal followers.“There are so many haters online, and there will always be haters,” Selter said. “But hearing from my fans about how much I’ve helped them and inspired them to live a healthy lifestyle is why I keep posting what I post.”[This story was originally published in the summer 2016 "Social Media Issue" of Resource Magazine.] [post_title] => Instagram's Top Models Reveal What Life is Really Like Behind Their Feeds [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => instagrams-top-models-reveal-what-life-is-really-like-behind-their-feeds [to_ping] => [pinged] => [post_modified] => 2017-02-02 16:27:45 [post_modified_gmt] => 2017-02-02 21:27:45 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=75161 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 74617 [post_author] => 47241 [post_date] => 2017-02-01 11:38:47 [post_date_gmt] => 2017-02-01 16:38:47 [post_content] => For me, fitness normally involves heading to the gym and texting on my the phone for 30 minutes while my feet rotate on the elliptical. So when a colleague invited me to her high-tech spin class at IMAXShift in Brooklyn, I saw it as an opportunity to actually workout, then use my inevitable soreness as an excuse to skip faking it at the gym for the next week. I had never gone to a spin class before, but even if I had, the experience would have been unparalleled to that of what IMAXShift offers. The group cycling studio gets its names from the IMAX screen that faces multiple rows of bikes. While pedaling, music is blasted from speakers and the giant screen projects a video compiled of coastlines, outer space, and animated tunnels that move along with you and the beat. This teleports you from your bike into the images on the screen, creating a virtual reality-like workout.https://www.instagram.com/p/BN7Lpr9AvI9/To my surprise, the dreaded 45 minutes of class flew by as I traveled through the virtual world on my stationary bike. I felt renewed. I had come into the class exhausted after a long day of writing and came out with energy to do more. I went home that night and came up with new ideas to write about the following day, this article included.
"I'm personally not a fan of the SoulCycle disco vibes, although motivating, it has this strange techno culture that I am not super into.” I felt my creative energy increase after this high-tech workout more than my normal routine at a run of the mill gym, and wondered if other creatives did as well. So, I spoke with some people who worked creatively and also attend high-tech fitness classes. On a daily basis, Ali Eisner works on projects that require creative input, problem solving, and critical thinking to achieve the best solution. She’s a product manager at a digital design firm in Manhattan, and a fitness addict in her spare time. She’s tried all of the fads from running to spin, and is currently obsessed with boxing, which she first tried back in college. https://www.instagram.com/p/BPybRSZhsYj/Among the workouts she's bounced between include FlyWheel and Mile High Run Club, both high-tech fitness classes. Though there is no screen displaying intergalactic scenery like at IMAXShift, Flywheel is a group cycling class that instead utilizes performance data and exclusive in-stadium technology to allow the riders to track themselves and compete against others in the room. Similarly, Eisner reports that at Flywheel, music is an important part of the class, and also what inspires her when she’s doing something creative.Perhaps a more widely known indoor cycling studio with several locations throughout the U.S. is SoulCycle. Though popular, it has also been described by some as a cult. Illustrator and Product Designer Leah Schmidt thinks the 45 minute class is “certainly effective for a good, motivating workout,” but she admits, “ I'm personally not a fan of the SoulCycle disco vibes, although motivating, it has this strange techno culture that I am not super into.” The disco vibes Schmidt is referring to are the techno music and dim candlelit room that the studio is famous for. For her, inspiration for creative projects comes from nature. A run outside would make her feel more creative than pedaling on a machine in a dark room. Surprisingly, though, Schmidt did enjoy her experience at the Mile High Run Club (MHRC), an indoor running class that at first glance looks like a club scattered with treadmills; pink and blue lighting envelop the room. The classes at MHRC are also customizable while they vary in distances, and coaches allow you to move at your own pace.
"That freeness in the mind allows so many ideas to come to fruition." Graphic Designer Meg Adams is a fan of MHRC’s personalized classes as well. Adams is a ClassPass member, which allows her to go to a variety of classes throughout New York. This pick and choose routine has prompted her to try everything from pole dancing to olympic lifting. She prefers these classes to the gym because of “the socialization and sense of occasion” it provides. She explains that utilizing advanced fitness technology like MHRC gets her excited, and forces her mind and body to quickly adapt, all of which are great qualities for creatives. Eisner also believes these classes are good for creativity because she performs better at work when she’s in the best shape mentally and physically.https://www.instagram.com/p/BPskfb3DbCn/Writer, performer, photographer, and all around creative Malcolm Evans agrees with Eisner. He too has ridden at IMAXShift, though much more regularly than I, and finds that the classes give him a mental clarity, stating, "That freeness in the mind allows so many ideas to come to fruition." In fact, the class inspired him to write a comedy pilot about his spin instructors.Overall, it seems as if intense exercise, high-tech or not, is what helps many unleash their creative potential. For some, it's the classes' innovative technology and design that inspires creation. For others, it's the physical and emotional release we get from exercise that helps us stay focused on our work. I know for myself, it's both. [post_title] => Can High-Tech Fitness Classes Unleash Your Creative Potential? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => can-high-tech-fitness-classes-unleash-your-creative-potential [to_ping] => [pinged] => [post_modified] => 2017-02-02 11:27:13 [post_modified_gmt] => 2017-02-02 16:27:13 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=74617 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ))